CES 2026, the world's most influential technology event, officially kicks off in Las Vegas today with media preview events ahead of the main conference running January 6-9. Major technology companies including Samsung, NVIDIA, AMD, Intel, and LG are poised to unveil groundbreaking products that will shape the consumer electronics landscape for the coming year.
Samsung's "The First Look 2026" event begins today at 7 p.m. Pacific Time at Wynn Las Vegas, marking the start of four days of exhibitions, tech forums, and product announcements. The South Korean giant is expected to launch an expanded lineup of Micro RGB TVs, including 55-, 65-, 75-, 85-, 100-, and 115-inch models featuring the next evolution of its display technology. Samsung is also unveiling a 6K monitor designed to deliver glasses-free 3D experiences, directly competing with LG's recently announced 5K displays.
CES Unveiled Las Vegas, the official media preview event, runs from 4:00-7:00 PM at Mandalay Bay, offering journalists and industry insiders an early look at innovative products before the show floor opens to attendees.
NVIDIA CEO Jensen Huang takes center stage on January 5 at 1:00 p.m. Pacific Time with one of the most anticipated keynotes of the conference. Industry analysts expect Huang to unveil the GeForce RTX 50-series graphics cards based on the new Blackwell architecture, along with significant updates to DLSS AI upscaling technology and progress on Project GR00T, NVIDIA's ambitious humanoid robot initiative.
AMD CEO Lisa Su follows with her own keynote at 6:30 p.m., where she's expected to present AMD's response to NVIDIA's announcements and provide updates on the company's gaming and artificial intelligence product roadmap.
Intel's Jim Johnson will showcase the company's Core Ultra Series 3 processors, codenamed Panther Lake, which represent the first chips manufactured using Intel's highly anticipated 18A process technology—a crucial milestone in the company's ongoing turnaround efforts.
LG's press conference, themed "Innovation in Tune with You," will present the company's vision for "Affectionate Intelligence," focusing on how AI can enhance daily life through more intuitive and emotionally aware technology.
Industry experts predict that CES 2026 will mark a pivotal shift in the AI landscape, moving from experimental hype to practical applications. Physical AI is expected to hit the mainstream this year as AI-powered robotics, autonomous vehicles, drones, and wearables begin entering consumer markets in meaningful numbers.
The conference will span 13 venues and 2.6 million net square feet of exhibition space, with thousands of exhibitors and a record 3,600 Innovation Award submissions showcasing advances in artificial intelligence, robotics, digital health, mobility, and immersive entertainment.
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