The Middle East and North Africa region is experiencing an unprecedented tourism renaissance, with countries across the region shattering visitor records and generating billions in revenue as 2025 draws to a close.
Morocco has emerged as a standout performer, welcoming 17.4 million international visitors this year, marking a stunning 20 percent increase over the previous year. Tourism revenue in the North African kingdom has climbed to 104 billion Moroccan dirhams, the highest figure in the country's history.
The United Arab Emirates continues to cement its position as a global tourism powerhouse, generating 228.5 billion AED in tourism revenue through its combination of mega-projects, luxury resorts, and enhanced international connectivity. Dubai and Abu Dhabi have seen particularly strong growth in high-end tourism and business travel.
Saudi Arabia's Vision 2030 initiative is bearing fruit, with the kingdom attracting record numbers of religious tourists and entertainment seekers alike. The Common Ground Festival in Riyadh, running from December 24 to January 6, exemplifies the country's push to diversify its tourism offerings.
Egypt continues to draw visitors to its ancient wonders while investing heavily in Red Sea resort development. Jordan, Oman, and Qatar have also reported significant increases in tourist arrivals, benefiting from regional events like the FIFA Arab Cup.
The World Travel and Tourism Council projects the region's tourism sector will grow by 7.4 percent annually, outpacing global averages and positioning MENA as one of the world's fastest-growing travel destinations.
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